Winter Olympics

This design is a full cohesive branding and merchandise system for the Winter Olympic Games in Sapporo 2038. The collection includes large-scale promotional posters, event badges, collectible postcards and stamps, as well as wearable pieces such as a jacket, beanie, and enamel pins. The visual direction draws inspiration from winter landscapes and Japanese design influences, using bold typography, dynamic composition, and a refined color palette to convey movement, energy, and national pride. By extending the identity across both print and apparel, the project demonstrates a unified visual system that captures the spirit of the Winter Games while emphasizing production quality, versatility, and real-world application.

Illustrator | Photoshop