Docha is a brand identity exploration for a THC-infused matcha lifestyle brand, merging traditional tea rituals with contemporary indulgence. The visual system balances calm and playfulness through a custom-illustrated logo and refined design language.

Applied across packaging, edibles, stationery, and public-facing campaigns, the brand creates a cohesive and immersive experience rooted in ritual, relaxation, and modern culture.

Tools Used: Illustrator | Photoshop

My Role: Sole Designer

Timeline: 5 Months